24 Key Factors to Investigate When Analyzing ANY Business by Jeremy Gossman
24 Key Factors to Investigate When Analyzing ANY Business
It doesn't matter what business or investment you are
looking at...it all comes down to analyzing a few key
factors.
The higher each of these factors rate with you, plus
the combination of them all, the better your
potential for return.
Industry - Is the business's industry expanding or
contracting?
Trends - Will you be ahead or behind the trends?
Timing - Are you early or late in the product &
industry life cycle?
Products - Do they provide value for money to the end
user?
Uniqueness - Does the company have any exclusivity,
patents, etc?
Demand - How big is the market for the products &
services?
Longevity - How long could the products last in the
market?
Future - Are there more products "in the pipeline"?
Competition - Who else are you marketing against?
Profitability - Are there good profit margins?
Compensation - How much can you earn?
ROI - How soon can you return your initial investment?
Leverage - Do YOU have to do all the work or can you
earn overrides?
Company - How long have they been in business?
Management - Who's running the company?
Legality - Does the company trade legally in all
aspects?
Public or Private - Is the company listed on the Stock
Market?
Marketing - How, what, why, when, where?
Global or Local - Does the company market worldwide or
only local?
Internet - Are they "On the Net" and E-Commerce
enabled?
Tools - Are you supplied with business tools to make
your life easier?
Training - Will you be trained?
Commitment - how much time and/or money is required from
you?
Lifestyle - Will you be able to live the lifestyle you
planned?
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About the Author
Jeremy's Wellness Business
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